Overview of a animated change of address message for a water filtration company. The animation shows a drop of water traveling through a imaginary machine. In the end it zooms out and the message becomes visible.
This is awesome fun! Great job. In regards to the animation, I wish it wasn't as zoomed up as what it was. An in between distance of how the animation finishes up and the original would have been perfect in my opinion.
Wait so...have you actually animated this? Or is this just how you'd imagine it to be animated? I'm trying to visualise it moving down from the W, puffed out through the E...but then I'm not sure how it gets to the V. It's awesome though, I animate stuff so I just wanna see it ^^
The drop doesn't actually goes through all the letters in the right order. We didn't want to make the final message too obvious. We didn't do the entire animation. Most was done by Multimedia design studio IAMFRESH. But you can see the finished animation here: [link]